Samantha. In Hebrew, the meaning behind the name Samantha is ‘the listener’. In a world that can’t stop talking, I am trained to listen and to observe the nuances in stories told, words unsaid and meanings implied, to learn the ways of the world and people around us in order to get to the human insights that matter the most. My interest in understanding people and cultures have led me into the world of human-centred insights and design strategy. I have been involved in public sector service design work and strategy consulting, as well as market, communication, product and business strategy design work across Asia and in a variety of categories such as Digital Media, Technology, News Media, Food & Beverage, Nutrition and Personal Care.