Most B2B sales organisations don’t lack systems. They lack behavioural accountability around those systems. Many have KPIs, CRM platforms and structured review meetings in place. Yet performance remains inconsistent. • Forecasts fluctuate. • Discounting rises under pressure. • Pipeline quality varies month to month. • The issue is rarely effort. It is how accountability is designed and reinforced. I work with IT and Manufacturing sales teams where systems exist, but performance remains unpredictable, helping them translate capability into predictable and commercially disciplined results. My interventions focus on: • Behaviour-driven KPI alignment • Pipeline integrity and forecast discipline • Structured B2B revenue conversations • Objection handling and margin protection • Review systems that influence behaviour, not just report numbers With over 30 years in Sales, Key Account Management, Product Management, Marketing, and Business Development, I bring practitioner insight to every engagement. My programs are structured, commercially grounded and reinforced. They are designed to improve conversion consistency and protect margins in complex B2B environments. If you lead a B2B sales organisation and feel that systems exist but predictability does not, let’s have a conversation.