Hi, I'm Sakshi, an Assistant Professor and Area Chair for the Marketing Department at FIIB. I lead and work alongside a talented team, including individuals with over 10 years of experience. This role has provided me with immense learning opportunities and professional growth. In addition to teaching, I am heading the Marketing Communications Department, which includes a dynamic team of content writers, graphic designers, and digital marketers. One of my key accomplishments has been successfully overseeing the development and management of FIIB’s website, ensuring it reflects our institute's vision and mission. I also handle relationships with external vendors to maintain high standards in all our marketing endeavors. Beyond my administrative roles, I am passionate about mentoring students, helping them identify their strengths and guiding them towards successful careers. My work extends into research, where I have been published in leading journals such as 𝘉𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘚𝘵𝘳𝘢𝘵𝘦𝘨𝘺 𝘢𝘯𝘥 𝘵𝘩𝘦 𝘌𝘯𝘷𝘪𝘳𝘰𝘯𝘮𝘦𝘯𝘵, 𝘑𝘰𝘶𝘳𝘯𝘢𝘭 𝘰𝘧 𝘗𝘶𝘣𝘭𝘪𝘤 𝘈𝘧𝘧𝘢𝘪𝘳𝘴, 𝘑𝘰𝘶𝘳𝘯𝘢𝘭 𝘰𝘧 𝘎𝘭𝘰𝘣𝘢𝘭 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨, 𝘛𝘦𝘤𝘩𝘯𝘰𝘭𝘰𝘨𝘺 𝘪𝘯 𝘚𝘰𝘤𝘪𝘦𝘵𝘺, 𝘢𝘯𝘥 𝘐𝘯𝘵𝘦𝘳𝘯𝘢𝘵𝘪𝘰𝘯𝘢𝘭 𝘑𝘰𝘶𝘳𝘯𝘢𝘭 𝘰𝘧 𝘌𝘯𝘵𝘳𝘦𝘱𝘳𝘦𝘯𝘦𝘶𝘳𝘪𝘢𝘭 𝘉𝘦𝘩𝘢𝘷𝘪𝘰𝘳 & 𝘙𝘦𝘴𝘦𝘢𝘳𝘤𝘩. I have also been privileged to present my research at conferences across India and abroad. 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐈𝐧𝐭𝐞𝐫𝐞𝐬𝐭𝐬: - Adoption of New Technology - Consumer Behavior - Digital Media Adoption - Sustainability - Tourism 𝐓𝐞𝐚𝐜𝐡𝐢𝐧𝐠 𝐈𝐧𝐭𝐞𝐫𝐞𝐬𝐭𝐬: - Marketing Management - Advanced Marketing Management - Consumer Behavior - Brand Management 𝐇𝐨𝐰 𝐂𝐚𝐧 𝐈 𝐇𝐞𝐥𝐩 𝐘𝐨𝐮? - 𝐒𝐭𝐮𝐝𝐞𝐧𝐭𝐬: I offer mentoring to help you choose the best specialization for your career. - 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡𝐞𝐫𝐬: I am open to collaborate in my fields of expertise. - 𝐅𝐞𝐥𝐥𝐨𝐰 𝐏𝐫𝐨𝐟𝐞𝐬𝐬𝐨𝐫𝐬: Let's connect and discuss our subjects and share knowledge. - 𝐂𝐨𝐫𝐩𝐨𝐫𝐚𝐭𝐞𝐬: I provide consulting services for digital marketing, website projects, and branding to enhance your online presence and strategic marketing initiatives. Feel free to contact me at sakshi1265@gmail.com or send me a DM. Let’s connect and make a difference together!