Over 35 years of experience in Marketing Strategy , Planning & Operations across industries in both Business to Consumer (B2C) and Business to Business (B2B). Expertise in setting up new Marketing processes to optimize the overall marketing delivery and Return of Marketing Investment (ROMI). Set up Market tracking systems across FMCG and Technology industries. Have expertise in managing Market Insights for FMCG industry. Specialties: BtoB , BtoC Marketing, Strategy, Marketing Operations, Market Insights, Market Research, Marketing