Responsibility for planning, execution and budgetary control of all digital marketing. Devising strategies to drive online traffic and leads to the company. Managing online brand and product campaigns to raise brand awareness and performance. Utilising a range of techniques including paid search (Google AdWords/Bing, Facebook SEO, Display, Youtube, Twitter, Amazon Marketing Affiliate, DBM Email, and SMS marketing. Evaluating customer research, market conditions, and competitor data. Review new technologies and keep the company at the forefront of developments in digital marketing.