Seasoned organic growth professional with 20+years experience in the internet space. Having a proven track record across various industries, including online classifieds, real estate, job portals, e-commerce, travel, pharmacy, and data platforms. Led SEO strategy for Carousell Group (carousell.sg, Mudah.my, chotot.com), InfoEdge India (Naukri, 99acres, Shiksha, Jeevansathi), Times Internet, Makemytrip and more. Areas of expertise include SEO, product management, and marketing, with deep specialisation in technical SEO, content strategy, email and app notification marketing, product marketing, user retention, engagement strategies, online reputation management, social media marketing, community building, and brand management. Expertise Areas: SEO Expertise: Proven track record of crafting and executing effective SEO strategies for businesses of all sizes, from startups to enterprises. Product Strategy: Skilled in designing high-impact B2C and B2B products tailored to target markets for maximum engagement. ROI Optimization: Expertise in analyzing product features, assessing business impacts, and driving ROI-focused enhancements. Holistic Approach: Strong foundation in information architecture, user experience, branding, and social media, seamlessly integrated into SEO and product strategies. E-Commerce Focus: Conceptualizes and delivers solutions aligned with industry standards to accelerate conversions and revenue growth. Collaborative Leadership: Thrives in multidisciplinary, globally distributed teams, fostering innovation and efficiency. Technical Acumen: Deep understanding of logic, algorithms, design principles, distributed systems, and product management methodologies.