A graduate of Amrita Vishwa Vidyapeetham, Coimbatore, with a strong foundation in business analysis and digital marketing. Currently working as a Paid and Marketing Specialist at Crawlbase, focusing on paid and B2B marketing initiatives across platforms like Google Ads, LinkedIn Ads, Quora Ads, and Reddit Ads. Demonstrates expertise in audience segmentation, integrated campaigns, and collaboration with cross-functional teams to refine positioning and messaging for enterprise clients. At Crawlbase, contributed to boosting B2B lead quality and improving campaign performance through data-driven strategies and collaboration with product and sales teams. Motivated by a commitment to driving measurable results and enhancing customer engagement, brings a collaborative approach to crafting impactful marketing strategies that align with organizational goals. Values teamwork and data-driven innovation to deliver meaningful contributions to the company's growth.