Passionate and results-oriented CRM professional with a strong background in data analytics and engagement strategies. A graduate of IIT Bhubaneswar and currently pursuing an Executive MBA in Data Transformations and Analytics at IIM Sirmaur. Experienced in leading CRM initiatives at Scaler Academy and BYJU’S Exam Prep, with a proven track record of optimizing user engagement and retention. Proficient in leveraging tools like Clevertap, Looker, and WebEngage to drive data-informed decision-making and enhance campaign performance. Skilled in creating engaging content and implementing innovative strategies to achieve business objectives. Excited to leverage my skills and experience to drive growth and retention in dynamic environments. Connect with me to explore opportunities in CRM, data analytics, and marketing strategy.