Founder, Blushush (UK) | Co-founder, Ohh My Brand (India).The Brand Professor, because sarcasm and strategy tend to stick better than surnames. I help bold thinkers build brands that sting, in the best way possible. My work blends sharp positioning with sharper storytelling, rooted in human behaviour, cultural nuance, and strategic clarity. Along the way, I have advised CEOs, founders, and personal brands across industries, helping them find clarity, own their narrative, and scale with purpose. I am also a Forbes Business Council member and contribute thought pieces to Forbes that unpack what actually makes a brand work.