Digital Marketers act as a watchdog on what is being viewed, how often and for how long, sales conversions, what online marketing strategy works, and doesn't work. I am also one of those ‘watchdog’ who oversees the online behavior of our target customers. I converted my obsession with finding and sharing stories online to a career perspective in the form of SEO/Digital Marketing. As well as a keen observer of what is happening around the world of "Social/Digital Media". The pervasive nature of digital media means customers have access to information at any time and any place they want it, that is where the role of SEO Analyst matters. So my job was to make sure that I need to plan the right content and right information available to the customers at the right place they seek out. The fierce competition in all sectors means the odds-on people switching between the service and products are very high, and the website user experience is a big factor here. So it is imperative for the brands to offer something differentiating from competitors and also to retain the existing customers with the help of tools like Google Analytics, Search Console, and other Web Analytics. It costs five times as much to attract a new customer than to keep an existing one. Better CLV is the key to success! When I was 16, I started a blog, for a while it ran well to get engagements from people (Thanks to Orkut communities). But then Google blocked it! I still failed to dig out the real reason, but I strongly reckon plagiarism might have led to the ban, well, I didn’t know the best ethical practices (Now know what are the whitehat and blackhat practices!). That was my first real tryout in Digital media. Thanks to Facebook which rally round me to apprehend the taste of people well and how to engage them well in posts I have written. My friends used to refer me as ‘Keyboard warrior’, well, yes, I do pieces of stuff to justify that tag given to me. PS: The views expressed represent my personal opinions and do not necessarily represent the position of my employer