SEO for Beginners is a free ebook by the eMarketing Institute that covers the basics of search engine optimization (SEO). The first chapter provides an overview of the main topics covered in the book, and the second chapter defines SEO, explains its importance, and mentions some common SEO techniques.
SEO is the process of optimizing a website's content, technical configuration, and link popularity to help search engines understand the site and rank it higher in search results. The goal of SEO is to increase a website's visibility and attract organic traffic.