I've spent over a decade building and scaling consumer businesses. Most recently, I set up and grew a ₹220Cr+ services vertical at NoBroker across 12 cities and 8+ categories. Along the way, I’ve had to solve some messy problems, fixing CAC payback, getting GTM right for low-retention categories, and making ops-heavy marketplaces actually work at scale. If you're building something similar or stuck somewhere in the middle I am happy to share what has worked (and what hasn’t). No jargon. Just real talk.