With over 13 years of experience in B2B marketing, I am a seasoned demand generation leader who is passionate about creating and executing data-driven strategies that drive growth and revenue for technology companies. Currently, I am the Head of Demand Generation at Bureau Inc., a leading platform that connects freelance professionals with top employers. In this role, I lead a cross-functional team of marketers to plan, implement, and optimize marketing campaigns, programs, and operations across multiple channels and regions. Some of my key achievements include increasing the lead conversion rate by 35%, launching a successful ABM program that generated over $10M in pipeline, and establishing a robust content marketing strategy that boosts brand awareness and engagement. I also leverage my expertise in marketing communications, PR, and market development to build strong relationships with internal and external stakeholders, partners, and customers.