I build and scale growth engines for consumer businesses, with 8+ years across growth, retention, monetization, CRM, merchandising and product-led experimentation. Over the years, I've worked across Swiggy, Udaan, Mumzworld and Licious, solving growth problems across food, commerce and marketplace businesses. My work has ranged from driving ₹100Cr+ in business impact and improving customer conversion to building lifecycle programs, optimising merchandising journeys and identifying meaningful cost efficiencies. Today, I work independently with consumer startups, helping founders and teams turn customer behaviour, product data and experimentation into measurable business outcomes. Beyond growth, I coach people on negotiation, conflict resolution, mindset and career decisions, and I work with brands as a UGC creator and on-camera talent. What I enjoy most is sitting at the intersection of strategy and execution: finding the real growth lever, building the right solution, testing it quickly and scaling what works. I'm deeply enthusiastic about anything related to startups, money, travel and fitness. Always happy to connect with people building interesting products, businesses and ideas.