I specialize in scaling consumer platforms through lifecycle marketing, merchandising optimization, and product-led experimentation with measurable revenue impact. Currently leading growth initiatives at Licious across retention, CRM, monetisation, and on-app merchandising. My work spans large-scale campaigns, lifecycle marketing, product experience optimisation, and cost-efficiency initiatives delivering measurable business impact. Some highlights: • Led revenue-driving campaigns delivering ₹40–60Cr scale impact • Improved conversion and engagement through CRM, personalization, and merchandising optimization • Built experimentation frameworks across app journeys and customer lifecycle • Delivered ~₹36L annual cost savings via communication optimization • Strong experience across food commerce, e-commerce, and marketplace growth ecosystems Previously worked with Swiggy, Udaan, and Mumzworld across growth, merchandising, and digital marketing roles. I enjoy solving complex growth problems, aligning cross-functional teams, and turning data into actionable business outcomes. Always open to conversations around growth strategy, product-led growth, and consumer internet scaling.