Competitor Analysis for Consumer Brands with The Quip Drip

Ryan Rego

profile

Competitor Analysis for Consumer Brands

Consumer Brand Consulting

profile
₹75,000
60 mins
Video Meeting

About this session

What’s covered

  • Analysis of up to 10 key competitors
  • Product range and portfolio
  • Pricing and price architecture
  • Pack sizes and product formats
  • Branding and positioning
  • Communication and messaging
  • Claims and key product benefits
  • Ingredients and formulations, where relevant
  • Presence across Amazon, Blinkit, Zepto, Instamart, BigBasket and other relevant online channels
  • Key similarities and differences across competitors
  • Identification of gaps and opportunities for your brand
  • Final competitor benchmarking report/deck