Brand Positioning with Ryan Rego

Build a clear, research-led positioning for your brand based on the category, competition and consumer.

Depending on the scope, the work can cover:

• Category and competitive context
• Current brand positioning
• Consumer needs and perceptions
• Competitive positioning map
• Points of parity and differentiation
• Target consumer
• Brand value proposition
• Reasons to believe
• Positioning territories
• Positioning statement
• Messaging pillars
• Strategic recommendations

The goal is to define who the brand is for, what it should stand for and why consumers should choose it over alternatives.

Ideal for brands preparing to launch, repositioning an existing brand, entering a more competitive category or struggling to clearly communicate what makes them different.