Consumer & Need-Gap Research with Ryan Rego

Understand what consumers want, what drives their choices and where their needs remain underserved.

Depending on the research question, this can include:

• Consumer preferences and behaviour
• Purchase drivers and barriers
• Reasons to buy
• Pain points and unmet needs
• Consumption occasions
• Product and brand perceptions
• Ingredient and benefit awareness
• Reviews and social listening
• Consumer surveys
• Consumer interviews
• Target consumer identification

The research can combine primary and secondary research to understand both what consumers are doing and why they are doing it.

Ideal for brands looking to understand their target consumer, validate assumptions or uncover consumer-led opportunities.