Competitive Landscape & Benchmarking with Ryan Rego

Get a detailed understanding of your competitive landscape and how different brands are competing.

Depending on the scope, the research can cover:

• Key competitors and emerging brands
• Products and SKU portfolios
• Pricing and pack sizes
• Ingredients and formulations
• Claims and messaging
• Value propositions and USPs
• Brand positioning
• Target audiences
• Packaging and formats
• Distribution and channel presence
• Competitive gaps and differentiation opportunities

The goal is to understand who you are competing with, how they compete.

Ideal for brands entering a category, developing a product or reviewing their competitive position.