Ai Marekting Admission

AI-Powered Digital Marketing Course Curriculum

Duration: 6 months (4 months coursework + 2 months internship)

Module 1: Digital Marketing Foundations (3 weeks)

• Marketing fundamentals, customer journey, funnels
• SEO basics, SEM, social media marketing
• Email marketing & content marketing strategy

Module 2: AI Tools for Marketing (4 weeks)

• ChatGPT/Claude for content & ad copy generation
• AI image/video tools (Midjourney, Canva AI, CapCut AI)
• AI-driven SEO (keyword research, content optimization)
• Predictive analytics & customer segmentation with AI

Module 3: Paid Advertising & Automation (4 weeks)

• Meta Ads, Google Ads with AI optimization (Performance Max)
• Marketing automation (Make.com, Zapier, HubSpot)
• WhatsApp/Email automation funnels
• AI chatbots for lead generation

Module 4: Analytics & Data-Driven Marketing (3 weeks)

• Google Analytics 4, Meta Business Suite
• AI dashboards & reporting (Looker Studio + AI insights)
• A/B testing, conversion rate optimization

Module 5: Branding, E-commerce & Strategy (3 weeks)

• AI personal branding, influencer marketing
• E-commerce marketing (Shopify, Amazon Ads)
• Marketing strategy capstone project

Module 6: Internship (8 weeks)

• Live projects with partner agencies/businesses
• Real campaign management under mentorship
• Portfolio building + performance report

Certification — German Institute Credibility