I have over 7 years of experience working in both large-scale companies and early-stage startups. During this time, I’ve helped build processes, designed performance marketing strategies, and scaled performance marketing programs from 1-10 and then 10-100 at a multinational level for both B2B and D2C brands. My strategies consistently drive dollar value results, positively impacting the P&L with sustainable marketing approaches. I focus on understanding the ad product, its capabilities, and the business landscape before designing tailored strategies for maximum impact. My core strengths lie in data analysis and problem-solving, and I take pride in my ability to deliver measurable growth. I've worked across EdTech, FinTech, Healthcare, and Fashion E-Commerce, sharpening my skills and tackling new challenges head-on. As a footballer at heart, I believe in teamwork and precision. Every strategy I create is focused on exceeding business objectives—no fluff, just results. Marketing Skills-: • Performance Marketing • Marketing Strategy • A/B & Multivariate Testing • Conversion Rate Optimization • Search Engine Marketing (SEM) • Keyword Research • Account/Campaign Build • Ad Creation/Copy Writing • App Marketing • Growth Hacking • Creating Digital Marketing Funnels Generative AI Skills: • ChatGPT • MidJourney • Bard • Tome Data Skills-: • SQL • Power BI • Advanced Excel/Google Sheets • Tableau • Google Analytics • Google Data Studio • Microsoft PowerPoint/Google Slides Platform Proficiency-: • Google Ads (Search, Display, App & Shopping) • Meta Ads (App, Lead Gen, Shopping) • Apple Search Ads • LinkedIn Ads • Bing Ads • App Store Optimization (ASO) • Search Engine Optimization (SEO) Formal Education-: • Masters In Business Administration (Marketing & IB), Indian Institute Of Foreign Trade • Post Graduate Diploma in Corporate Communication, University Of Delhi • Bachelor Of Commerce, University Of Delhi More About Me: "I know that I know nothing" – Socrates. This quote defines my approach. It keeps me grounded, always curious, and ready to explore new skills and interests I hadn’t considered before. Hobbies- : Outside of work, I enjoy trekking, playing football, and riding my beautiful Royal Enfield Interceptor 650.