I'm a researcher and service designer with a strong emphasis on utilizing research and co-creation methodologies to craft meaningful connections between individuals, products, and services. My work resides at the intersection of design, business, and societal impact, where I leverage my research skills to deliver tangible value. My formal training in Strategic Design equips me to bridge the divide between business strategy and customer experience. I enjoy engaging with customers, deciphering user-centred insights, uncovering emerging opportunities, and developing new products and services that resonate with user aspirations while meeting their needs. My passion for exploring and fueling curiosity to understand cross-cultural behaviours, values, and real-life narratives drives my dedication to the field of research and design.