My journey into marketing began with a deep curiosity, first about molecules and systems, and later about people and brands. From the labs of IISER Bhopal to the strategy rooms at IIM Ranchi, I’ve always been driven by one question: How do things grow and how do they thrive? Over the past 5+ years, I’ve helped early-stage startups across FinTech, EdTech, SaaS, B2B and B2C discover their brand voice, build solid marketing foundations, and scale with purpose. Whether launching a product, planning a GTM strategy, or turning a chaotic marketing function into a focused growth engine, I bring a blend of creative storytelling, structured thinking, and empathy to every engagement. I’ve led brand and growth initiatives at Saarathi.ai, Uolo, Indigo Paints, and TechnoStruct Academy, where I owned everything from content and campaign planning to digital execution and marketing team setup. As a brand & marketing strategist and fractional CMO, I partner with early-stage startups to help them: - Build authentic brands from scratch - Craft GTM strategies that cut through noise - Create content and campaigns that drive engagement and trust - Manage social media with intention, not just activity Now, I'm on a mission to empower more Indian startups to think boldly about marketing not as an afterthought, but as a core lever for business. Alongside, I enjoy mentoring aspiring marketers and speaking about the craft I love. If you're a founder looking to build a brand, not just a business, let’s connect.