Consumer Strategy for Founders/Business Owners with Roshni Sakhrani

This service is designed to help founders develop a deeper understanding of their consumer and translate that understanding into sharper business and growth decisions. Through six focused sessions, we will unpack your consumer, category, competition and value proposition to identify where the strongest opportunities for growth may lie.

Whether you’re validating a new idea, trying to understand why consumers aren’t converting, entering a new market, refining your positioning, or looking for your next phase of growth, this program provides a structured, insight-led approach to help you move from assumptions to clarity and from clarity to action.

What we'll work on

Session 1 — Understand Your Business & Consumer Challenge

Clarify your business context, growth ambition, current challenges and the key decision you need to make.

Session 2 — Understand Your Consumer

Explore consumer needs, motivations, behaviour, pain points, purchase triggers and unmet needs.

Session 3 — Decode Your Category & Competition

Map the category, competitive landscape, consumer alternatives and potential areas of whitespace.

Session 4 — Sharpen Your Positioning

Define who you are for, the problem you solve, your value proposition and why consumers should choose you.

Session 5 — Identify Growth Opportunities

Explore opportunities across acquisition, retention, product, pricing, channels, portfolio and consumer experience.

Session 6 — Build Your Growth Roadmap

Prioritize the most relevant opportunities and translate them into a focused 90-day action plan.

By the end of the program, you will have:

A clearer consumer strategy, sharper positioning, a view of competitive opportunities and a prioritized 90-day growth roadmap.