I am a seasoned branding and digital marketing expert with over 2 decades of experience. As the Assistant Director of Branding at Nitte University, I oversee strategic branding and marketing efforts across all three campuses. My role involves crafting cohesive brand narratives that resonate with diverse audiences, helping Nitte University maintain its position as one of India’s top universities. I hold an MSc in Computer Science from the University of Bedfordshire, UK, and a BE in Information Science Engineering from Visvesvaraya Technological University, India. My expertise spans brand strategy, digital marketing, creative direction and media production. I’ve had the privilege of managing both traditional and digital media campaigns for renowned brands like Nestle, Chrysler, Omantel, Mwasalat, HP and Pearson Education. At Nitte University, I have been instrumental in executing several high-impact campaigns that have significantly boosted the university’s visibility and reputation. I am a strong advocate for continuous learning and professional development, as evidenced by my recognition as a Senior Fellow of the Higher Education Academy (Advance HE, UK) and my certification as a Google for Education Innovator. Beyond my professional work, I am passionate about exploring the intersection of technology, creativity and education. I am particularly interested in Generative AI and the ethical use of AI in creative processes. I am always looking ahead to the future of digital marketing and branding, staying on top of new trends and innovations to enhance brand engagement. Outside of work, I am an avid movie enthusiast and gamer. I also enjoy sharing insights on branding, marketing and technology on LinkedIn.