Business Analyst II meesho - Developed a solution to ranking problems, resulting in a 30% increase in views for new seller listings in the first month itself. Conducted A/B testing on ad campaigns, providing actionable insights that optimized conversion rates & engagement. Created dashboards to track key metrics s and and i implemented data-driven seller selection processes, achieving a 10% increase in platform inflow and identifying gaps in assortment through extensive search feed analysis. Zs associates - With a strong background in data analytics and over 2 years of experience in the pharma industry, spearheading operations for a key business unit at ZS Associates. Harnessing extensive data sets to enhance sales and marketing strategies for maximum impact. Assessing tests and implementing new or upgraded software and assisting with strategic decisions on new systems. Demonstrating expertise in handling large datasets using Amazon S3 and Hadoop technologies to their full potential. Played a pivotal role in driving a remarkable 15% sales growth for a high-value pharmaceutical product through strategic and focused approaches. Proficiently working with diverse teams to devise and execute solutions for a wide range of business scenarios.