As a Consultant at SAI, I manage the overall business, brand strategy, growth, and innovation marketing for various clients, especially in the real estate sector. I have handled budgets of over 1 crore in performance marketing, developed innovative marketing assets, and built new products for real estate sales and marketing. I also write copy and design stuff sometimes, as I enjoy being creative and hands-on. I have a unique combination of engineering and psychology degrees, which enables me to apply data-driven and user-centric approaches to strategic marketing and digital media. I am passionate about artificial intelligence, data science, and machine learning, and how they can enhance marketing effectiveness and efficiency. I have also founded RIDIT, a start-up that offers strategy design, growth hacking, campaign management, and meme marketing consulting services. I have worked with influencers, voice tech developers, and big data analysts to deliver innovative and impactful solutions for various projects and organizations.