Digital Marketing Professional with over 5 years of experience in Data-Driven Marketing, Growth &Strong track record of turning around businesses and delivering Pnl, revenue & equity goals via consumer-focused marketing interventions. Diverse experience in managing global & local brands, leader & challenger brands, premium & value brands, imagery marketing & USP marketing and nurturing platform innovations. Extensive hands on experience in Advertising, Marketing Analytics, User Growth & Retention, Marketing Strategy, Consumer Behavior, Campaign Management, Brand Media Management & Advertising, Strategy Development with PnL responsibility. Strong passion for creating high performance teams Elaborated Work Areas & Key Responsibilities: - Strategy, Budget Segmentation & Allocation, Growth & Execution - Ad Campaign Management on Facebook, Google AdWords, Bing, LinkedIn & Display Network Sites, DV360 etc.) - Analytics & Reporting - App Install & App Engagement - New customer acquisition & retention - Agency Management - Team Hiring, Management Skills/Expertise: • Search Engine Marketing (Advertising) – Google, Yahoo, Bing, Facebook (beta) • Display Advertising – Google, Facebook, Twitter, LinkendIn, DBM etc. • Video Advertising – YouTube, Facebook, DV360 etc. • Shopping Campaigns – Google • Mobile Marketing (App Install & Engagement) – UAC, Google, Facebook, • Web/App Analytics – Google Analytics, Appsflyer, Mixpanel, Firebase, Omniture, Singular(Apsalar), Tableau • Media Buying – YouTube Mastheads, Top Publishers • Setting up digital marketing strategy from scratch • International Markets - India, US, UK, Europe and Middle East as well in other Languages like Spanish, German and French Tools: Mixpanel, Appsflyer, Google Analytics, Metabase, Clevertap Key Skills • Search Engine Marketing (SEM) - Google, Bing, Yahoo, UAC campaigns • Display Marketing- Google, Yahoo • Native Ads- Taboola, Adgebra, Colombia, Outbrain, Times Internet, Tiktok Ads. • YouTube(video) Marketing • Web Analytics - Google Analytics • Web Tagging - Google Tag Manager • Social Media Marketing - Facebook, Twitter, LinkedIn, Instagram, YouTube • E-commerce optimization • Create pricing models to increase conversion rates • Media Planning & Projections • Marketing automation campaigns • Campaign & Landing Page Optimization • Basic knowledge of HTML • Microsoft Office - Excel, PowerPoint, Word