As a Senior Advisory Consultant - Product at IBM, I lead the end-to-end development of a SAP Commerce for Industrial automation & Life sciences domain clients. I am responsible for product roadmap, customer collaboration, market and competitor analysis, scrum ownership, stakeholder management, and client communication. I also work closely with the UX design team for prototyping, wireframing, and UX design of the e-commerce website. I have 9+ years of experience in product management, digital transformation consulting, and SAP-CX Commerce (formerly known as Hybris) in various domains, such as life sciences, manufacturing, and industrial automation. I have my post graduation in Digital Transformation and Data Analytics from IIM Kozhikode, one of the top business schools in India. I am certified in Product Strategy and Product-Led Growth, and I have a strong understanding of agile framework, digital strategy, digital marketing, digital design, web analytics, and product analytics.