Product Marketing Manager skilled in messaging, positioning, product management, strategy consulting, & building GTM strategies. Experienced in PLG, pipeline delivery, sales enablement, UX, Google/LinkedIn performance campaigns, programmatic and native ad campaigns, PR, SEO, brand management, and social media marketing over a 8-year work experience. I have extensive experience in scaling products, building collateral, helming product marketing and building GTM strategies in the SaaS & PaaS domain as well as in the Web3 & Blockchain vertical. In my roles, I've been actively involved in working closely with - founders & CEOs to create product moats, expand business operations, and improve profitability - product managers & engineering teams to chalk out a strong product strategy & roadmap, improve feature adoption, map personas - sales heads, SDRs, Customer Success teams to supercharge client closing rates, improve retention, create product demos & sales enablement collateral to increase signups and a variety of other product KPIs In my early career I've worked as a Lead Strategist - crafting Marketing Communication playbooks, Holistic Omni-Channel Campaigns (ATL, BTL), Performance campaigns, PR campaigns, ORM strategies - getting an extensive experience in Healthcare, Fintech/BFSI, Automotive, Entertainment, and Retail verticals. These array of experiences have also availed me the opportunity to work as a Consultant, or in fractional management roles. As a personal gig, I've also dabbled in Amazon ads, eCommerce optimization, and product sales through retention and acquisition marketing.