I've been designing for over a decade across a pretty varied path: multimedia, motion, growth content, big corporate, small startups. These days I lead design at a venture-backed social app. That background means I don't just think in screens and flows. I tend to zoom out first, ask why something needs to exist, and work backwards from there. I'm most useful when you're stuck and not entirely sure why. Bring me the messy middle of a decision and I'll help you find the thread. Honest feedback, no packaging. Just a real conversation