About me

Greg brings 25+ years of Design Leadership, across a range of disciplines, to bridge business goals with user-centric thinking. His extensive experience has honed his ability to drive innovation by aligning diverse teams and stakeholders around a shared, human-centered vision. 👇👇👇 While heading up 🎨 UX Design… Greg established his leadership approach around fostering curiosity and empowering partners in design, business, and technology to come together in open dialogue and collectively shape a shared vision for more impactful and effective user experiences. While improving ⚙️ Product Development… Greg's understanding of finance and design was instrumental in conceiving groundbreaking investment tools and making them user-centric. His ability to anticipate user needs and translate them into intuitive digital solutions provided key differentiation for enterprise FinTech clients. While building a team of 🖥️ Product Design and Research… Greg ushered in a cultural shift, encouraging bold innovation how teams connect, create, and collaborate together. This new process became the backbone of maintaining alignment when overhauling the suite of investing products into one flagship financial application. While leading 🧡 Brand Strategy… Greg spearheaded the overall creative direction for the global brand design and architected a consistent rollout across all divisions and business units. While providing 🎉 Marketing Art Direction… Greg adopted new tools and processes to foster seamless knowledge-sharing and enable all the members of the marketing team new avenues for crafting creative campaigns. At the core of Greg's design philosophy is the belief that innovation stems from engaging together. He actively nurtures teams with diverse backgrounds to come together with teams with different skills to find clearer understanding This leads to designing products, experiences, campaigns or brands that serve the business while being centered on what the user needs. I’m deeply passionate about building up teams of great designers who can then build out great designs, creating products that are beneficial and help achieve their career goals. I moonlight as a mentor to college students, a personal coach and have previously taught multiple courses to aspiring web designers. I have proven experience in Design Strategy, Design Thinking, Product Strategy, Brand and Identity Strategy, and UX and UI Design. I also produce design assets in Figma, Sketch, InVision and Adobe Creative Suite and develop in HTML, CSS, SCSS, and Javascript within Vue or Django frameworks using Agile development. If you catch me outside of work, I am a proud girl dad, I dabble in CSS single-div art, I love to travel, and am an avid collector of board games, and I am probably looking to attend another musical or theatre production, often at the theatre company I founded, Delaware Shakespeare, now going into its 20th year. I'm always happy to meet new people and talk shop over a cup of coffee. Feel free to reach out at https://robleto.has.coffee/joinme or DM on Twitter (@robleto) or Instagram (@robleto.designs).