I am an integrated SaaS marketing professional with over 20 years of experience in core marketing functions with some of the largest brands and well as high-growth startups. I’ve handled every aspect of marketing starting from ATL to BTL and digital to brand. The hands-on experience in managing and executing the full spectrum of marketing enables me today to help organizations to excel in creating and streamlining marketing processes and functions for B2B SaaS. As a techno-marketing professional, I get my kicks out of trying to integrate new possibilities in mobile and internet space to create integrated SaaS marketing efforts. Currently, I head the marketing for Minjar, and their flagship Cloud Management SaaS Platform, Botmetric. Highest rated cloud management platform on AWS marketplace, Botmetric, is an example of how focused SaaS approach can disrupt and transform traditional marketing & sales channels. Today I've created a team of high performing Marketing professionals driving a three-pronged strategy to acquire, activate and retain customers leveraging owned, earned and paid media approach. The key areas that I specialize in are • SaaS product marketing • Digital inbound marketing • Building SWAT team for SaaS & mobile start-ups • Product strategy & brand positioning • PR and analyst management • Social media & community marketing • Sales enablement Playing an enabler for the mobile app ecosystem is also my sport. Experiencing the bleeding edge apps coming out of the ecosystem amazes me no end. Professionally this helps me to broaden my views on new marketing possibilities. As a volunteer, I play the following roles as well. 1. Program chair at Appjam 2. Organizing Committee Member & Marketing Custodian for “Mobile Developer Conference” 3. I’ve also helped Nasscom Product Conclave as Organizing Committee member in earlier editions