It's not everyday that you meet a wordsmith over a call and she advises you -
"Mamtaa even before your story or content look at your audience first. Stare that the question right in the eye , who is this content or story for?"
Crisp, value driven and spot on she caught me with her directness and simplicity of problems solving.
Thanks Rituparna not only are you an ace at your game , but a great thinker too!
It was a learning call for me going back to basics.