Rituparna Chakraborty, a seasoned digital marketing professional, brings a wealth of experience and expertise to the table. With a strong educational background in Mass Communication & Journalism from Mahatma Gandhi Kasi Vidyapeeth, Varanasi, Rituparna has honed her skills over the years to become a proficient manager in the digital marketing domain. Currently serving as the Manager of Digital Marketing at Wakefit Innovation Pvt. Ltd., Bangalore, Rituparna has spearheaded various strategic initiatives that have significantly contributed to the company's growth. Notably, her proficiency in technical SEO has been instrumental in achieving quarterly organic revenue targets. By identifying new channels and optimizing existing ones, such as Google Shopping, Google My Business, Bing, and Amazon SEO, she has consistently driven revenue and improved organic footprint. Rituparna's journey at Wakefit Innovation Pvt. Ltd. showcases her progression from a Senior SEO Executive to her current role as Manager. Her accomplishments include restructuring website elements for improved navigation, implementing long-form content strategies, and enhancing local SEO through Google My Business optimization. Furthermore, her leadership skills shine through as she successfully managed and mentored teams, fostering their professional growth. Prior to her tenure at Wakefit, Rituparna led SEO strategies at Formac Software Services Pvt Ltd., where she orchestrated a threefold increase in organic traffic within four months. Her ability to analyze user engagement and implement SEO-friendly website designs underscores her proficiency in the field. Rituparna's extensive skill set encompasses various marketing tools and techniques, including Google Marketing Tools, Tableau, SEO & ASO, content marketing, and leadership skills such as problem-solving and critical analysis. With a track record of driving tangible results and a passion for continuous learning, Rituparna Chakraborty stands as a dynamic force in the realm of digital marketing.