Ritika is a Location Intelligence solutions enthusiast. She looks after the EMEA region for her team. Having experience of more than 2 years and working closely with the Google Maps team, she has gained expertise in this area. Location Data & Insights are not limited to just one industry, hence over the years, she has worked with companies across industries and has been providing consultation & new use case support by leveraging Location Intelligence (LI). Her focus has been on identifying areas where business processes can be automated using LI and how user experience can be enhanced without hurting your budget!