I help two kinds of people: CAT/MBA aspirants based on my own experience going through MICA's admission process including GEPI, so whether it's an ATS-proof CV, a narrative-driven SOP, or interview prep, I turn your background into a real competitive edge. For the founder and Small businesses out there, I've worked across 4+ businesses, taking end-to-end ownership on projects like JustCats, India's first cat-exclusive e-commerce platform where I built the SEO architecture, content strategy, and brand positioning from scratch, and drove campaigns that reached 3M+ accounts. I also run consumer research using semiotic analysis (Barthes' framework) to uncover the cultural barriers that actually shape buying behavior, not just surface-level trends.