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About me

I have spent 8 years working at the intersection of research, business strategy, and product thinking, across Deloitte, a logistics tech startup, and now Nextyn, one of Asia's growing expert network and research firms. At Nextyn, I lead research and consulting mandates across B2B surveys, IDIs, market entry studies, and CX work spanning 70+ countries. Alongside delivery, I have been contributing to product strategy, which means I spend a fair amount of time thinking about how insights businesses build scalable, differentiated offerings. Before this, at LogisticsNow, I pitched and shaped a freight digitization platform from the ground up, without an engineering background but with a clear view of what users actually needed. I book calls to help with three things specifically: Research and Consulting -- scoping studies, methodology decisions, vendor selection, and how to structure deliverables that actually land with clients. Product Thinking for Non-Engineers -- if you are a PM, founder, or analyst trying to think through a product problem without a technical co-founder in the room, I have been that person and can help you pressure-test your thinking. Career Navigation -- breaking into consulting, expert networks, or research-heavy roles, especially if you are mid-career and trying to reposition. I will tell you what I actually think, not what sounds encouraging.