I am a dynamic and growth-driven Buying, Category & Merchandising leader with 7 years of deep, end-to-end experience across fashion retail, sourcing, planning, private labels, and large-scale business management. My journey—from driving production at Bewakoof and scaling vendor networks at The Souled Store, to leading massive kidswear categories at Gini & Jony, and managing ₹150–176 Cr retail businesses at Reliance and Landmark—has shaped me into a professional who understands retail not just from the top, but from the shop floor to the boardroom. I specialise in building commercially right assortments, developing trend-forward product ranges, and leading category strategies that directly improve profitability, sell-through, and customer value. Known for combining strong analytical thinking with a deep understanding of product and consumer behaviour, I thrive in fast-paced retail environments where data, instinct, and execution must move together. Across my roles, I’ve partnered with diverse stakeholders—design, sourcing, planning, marketing, store operations, and vendors—to deliver high-impact outcomes such as optimized inventory, improved STR, strong margin productivity, and more efficient supply chains. Whether it was managing 600+ machines for production, expanding private labels, growing society commerce at Retrocart, or building omnichannel strategies, my focus has always been on creating scalable systems and delivering measurable business growth. I am passionate about category vision, leadership, innovation, and building retail experiences that connect deeply with customers across both physical and digital ecosystems. My goal is simple: shape categories that win today and define tomorrow.