I’m a UX/Product Designer (currently AVP UX) with 10+ years of experience building B2B and B2C digital products—mainly in fintech and enterprise. I’m interested in solving complex problems with simple, intuitive flows, and I enjoy turning messy requirements into clean user journeys that improve conversion, engagement, and trust. I’ve led end-to-end projects across research, IA, wireframes, UI systems, prototyping, and collaboration with PMs and engineers. I also mentor designers, run workshops, and care a lot about design quality, accessibility, and building a strong design culture. Outside work, I’m curious about AI in product design, growth strategy, and building scalable product ideas.