Content Strategy for Consumer Brands

I’ve built social-first content strategies for ScoopWhoop and Indiatimes back when they were publishing powerhouses.

I have also led content and social thinking for brands like Popeyes India, Uber India, and Philips Home Appliances.

How do we approach this?

• We get on a call

• You bring the brief

• I overthink your brand to turn it into multiple “why didn’t we think of this” ideas

• We pretend it was obvious all along

• You pay me for the pitch