Learn the 20-Second Ad Writing

Rishabh Kapoor

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Learn the 20-Second Ad Writing
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2,999
60 mins

I’ve written sharp, high-impact 20–25 sec ads you’ve probably seen already.

From “Stupid, Stupid, Stupid” with Rishabh Pant & Sunil Gavaskar, to

MakeMyTrip’s “Villain Mat Bano” campaign featuring Mukesh Rishi, Dalip Tahil & Gulshan Grover, to Travel Ka Muhurat Sale films with Ranveer Singh & Alia Bhatt.

They were tight, idea-first scripts built to hook fast and sell faster.


What we’ll crack together:


• How to arrive at the first sharp thought from any brief

• How to design a killer visual hook in the first 3–5 seconds

• How to narrate and pitch a script so it sells in the room