Over the past 15+ years, I’ve had the privilege of leading product organizations at hyper-growth startups like Grab and Careem, as well as global enterprises such as Virgin Media and Sixt. At Sixt, as the Senior Director of Product, I led the booking division globally, overseeing a team responsible for the majority of the company’s revenue while driving innovations that elevated ARPU and add-on product revenue. Earlier, I built Grab Rewards from the ground up into Southeast Asia’s largest loyalty program and launched and scaled Careem Plus into a flagship subscription offering, each delivering significant, measurable impact across complex markets like Europe, South East Asia and Middle East. Most recently, I co-founded a B2B SaaS venture transforming vehicle rental software, building on my expertise in delivering innovative and scalable solutions.