Hi, I’m Affan — a Marketing & Data Analytics professional currently driving CRM growth at REDTAG across the GCC. I specialize in customer segmentation, loyalty analytics, and predictive modeling to turn insights into measurable business revenue. Alongside industry work, I’m also a published researcher with papers presented at top institutions like IIM Ahmedabad and IEEE conferences. If you’re looking to scale CRM, optimize campaigns, or explore data-backed strategy — let’s connect!