About me

Reshu Bansal, CEO of Primewise Consulting, and Co-founder and CBO at Bluefinware.io is a product management and strategy leader with 11+ years of experience in product, sales growth, strategy, and analytics across various industries such as Fintech, Edtech, Ad-tech, and IT. He is an IIMB and NITK alumnus, and second Post Graduation in Product Management from Kellogg School of Management, with a proven track record of launching new products, driving revenue growth, and improving customer experience. As the CEO of Primewise Consulting, Reshu has been helping businesses to scale to a new height. To date, he has consulted 40+ companies from India, US, Europe, and Israel, including an on-site consulting project in Israel. He has helped businesses to grow their revenue, establish new business lines, develop a product roadmap, and improve funnel experience. Reshu also started two companies of his own earlier. At Bluefinware.io, he helped shape up the entire SAAS product, set up the business processes and verticles to grow the company and get the business flying from scratch. As a Product Head- Refinancing at MPOWER Financing, Reshu spearheaded the launch of Refinance product, accelerated the product growth from 0 to $1.1 Mn/month in just 9 months and disbursed $2.2 Mn in the first 12 months. He demonstrated proficiency in spearheading product launches, managing partner ecosystems, implementing the product strategy, conducting competitive analysis and market research to achieve product growth. At Vinformax Dimensions Technology, Bangalore, as Director-Products, Reshu led the medical Edtech product, expanding the customer base from 65k to 100k+ in just 6 months, set up the entire B2C vertical from scratch and monetizing the app from a free to paid subscription model. As a Business Product Manager at KreditBee Services Pvt Ltd, Bangalore, Reshu managed the leading loan product of the company and multiplied the product volume from INR 40M/month disbursal to 530M/month in just 8 months. He leveraged customer segmentation and product positioning techniques to improve customer experience and achieve revenue growth. He's an avid traveller, writer, and photographer. He also likes to cook, play guitar, engage in social service, play badminton and TT. He used to go to slum areas in Kurukshetra and Delhi to teach poor kids and people about yoga and meditation. If you are a business leader and are looking to expand your business or looking to solve business problems, please get in touch at [email protected] or at +91-9999149100