Providing data-driven, action-oriented solutions to business problems with ability to deliver valuable insights via data analytics and advanced data-driven methods. Using data management platforms, create automated ETL workflows and source-to-target mappings/pipelining for data integrations and validate each stage of the pipeline, with a solid understanding of data architecture and synthesising data. Having experience of building statistical and predictive models, marketing analysis, market analysis and propensity model enhancement including LTV, RFM, ROI, conversion, acquisition, retention to drive informed decision making. A track of excelling in leading several projects concurrently, within a fluctuating and demanding workload and busy environments. With ability to deliver insight, interrogate data, communicate/present results, to a various number of stakeholders with ability to lead teams, influence and persuade, and highlight issues/opportunities that could reduce attrition/loss or improve growth.