I am a Senior Business Analyst at Societe Generale, specializing in product development, performance optimization, KPI strategy, and product discovery. With a strong foundation in business analysis and product thinking, I work closely with cross-functional teams to translate business needs into scalable, customer-centric solutions. My expertise lies in identifying performance gaps, defining measurable KPIs, and driving data-backed decision-making to enhance product outcomes. Currently, I am leading AI-driven initiatives focused on transforming the customer experience within the global leasing business. My work centers on introducing intelligent self-service capabilities to significantly reduce contact center dependency while improving efficiency, automation, and customer satisfaction at scale. I am particularly passionate about: AI-led digital transformation Product discovery and experimentation KPI-driven performance improvement Customer experience optimization Bridging business strategy with technology execution My goal is to build products that are not just functional, but intelligent, scalable, and impactful.