Global Marketing & Growth Leader with 9.5+ years of experience scaling unicorns and high-growth startups (Loco, Paytm, upGrad, Course Hero, etc). Expert in managing $70M+ cumulative budgets and leading cross-functional teams to drive user acquisition, retention, and revenue growth across EdTech, Gaming, and Fintech, while ensuring that the ROI of the campaigns remained high to maintain the LTV> CAC equation Proven track record of successfully leading a team of skilled performance marketers, aligning cross-functional teams and stakeholders to plan and develop effective digital strategies for user acquisition and retargeting across paid marketing platforms while maintaining contribution margin guardrails. Currently, heading Performance Marketing at Loco across multiple countries. Responsible for Digital User Growth and revenue in more than 7 countries. Leading User Acquisition and overall media planning via Performance, Affiliate, partnership, SEO, and ASO. Working to enable Digital Growth across all Digital functions Specialties: Growth Marketing, Performance Marketing, Search Engine Optimisation, Consumer App/Web Products, App Marketing, Web Marketing, Search and Display Advertising, Online Business model, Consumer Funnel, Online Customer Conversion & Retention, Consumer Product Experience, Product Vision, Product Launch Strategy, Social Media Marketing, Marketing Automation, Martech, Digital Analytics, Product Market Fit