I thrive at the intersection of Brand strategy, Digital marketing, and Business growth to help brands scale. With 4+ years of experience across brand management, international business development, and key account management, I specialize in crafting data-driven strategies that drive revenue growth& customer engagement. Currently, I lead P&G and Beiersdorf brand portfolios at Nykaa, spanning across Hair, Skin, Appliances, and Fem Care categories. Have previously worked with high growth D2C brands in the make-up category. Responsible for driving revenue growth through strategic marketing, data-driven ad optimization, performance marketing, campaign analytics, and funnel optimization, ensuring sustained customer engagement and profitability. Key Areas of Interest: ✔️ Brand Management & Strategy – Driving end-to-end brand growth through category insights & customer behavior analytics ✔️ Performance Marketing & E-commerce Growth – Maximizing ROAS, optimizing digital ad spends & funnel metrics ✔️ Market Research & Consumer Insights – Identifying trends and opportunities for brand positioning & premiumization ✔️ Key Account & Stakeholder Management – Delivering high-impact collaborations with brands, agencies, and cross-functional teams ✔️ Data Analytics & Growth Optimization – Leveraging analytics to refine marketing strategies and drive sustainable business expansion 💡 Beyond Work: I am a passionate freelance photographer, cinephile, and adventure seeker. My love for storytelling, creativity, and innovation extends beyond marketing into visual narratives and social impact projects. I am also passionate about mentorship, career development, and industry networking. Let’s connect and explore opportunities for growth, learning, and impact. Feel free to reach out via LinkedIn messages or email - ravitezg@gmail.com