I have spent over $4 million in paid ad budgets across X (Twitter), Meta, Google, Reddit, programmatic display, and newsletter sponsorships to grow users for crypto and Web3 products. Most of that money targeted the hardest geos: USA, UK, and EU, plus selective emerging market plays where unit economics actually work. Currently leading global growth at CoW DAO (one of the top DeFi protocols). Previously built growth systems at ZKX Protocol across 15+ markets. Before Web3, I spent years at Flipkart and other high-growth consumer internet companies. I also co-run Mostly-Human.AI with two partners based in London and Rome. Between us, we have worked on campaigns for Uber, Adidas, HSBC, Samsung, and 20+ other global brands. We published a book on Answer Engine Optimization (AEO), the discipline of getting brands visible inside ChatGPT, Claude, Gemini, and Perplexity. IIT grad. UK MBA. 10+ years in growth. 15+ global market expansions. Travelled 14 countries. I read a lot, I meditate daily, and I do not give fluffy advice. If you are spending money on ads and not seeing results, I can tell you exactly what is broken. If you want your brand visible in AI search, I literally wrote the book on it. Pick a service below and let us get to work.