I am a digital marketing professional with 10+ years of experience. I have started a digital agency, as well as worked full time in fintech, healthcare & education domains - managing spends of INR 1 Million + per day & led teams of up to 30 people. Some of my areas of work include: - Planning & execution of digital strategies by leveraging organic & paid channels - Acting on data driven understanding of key performance metrics - Running different A/B tests (on creatives, ad copies, targeting, landing pages, CTAs etc.) to improve results I believe in the process of making incremental changes that add up - by testing & iterating relentlessly - rather than seeking that elusive "viral" idea that will change fortunes of the brand. And that rolling out things is more important than waiting for perfect idea with a perfect execution. Apart from that I have also donned the hats of an entrepreneur, writer and a teacher!